Barbara Cotto

Program Director of Operations for StartUP FIU Local

Barbara Cotto is the Program Director of Operations for StartUp FIU Local, an initiative to increase revenues and unlock opportunities by minority-owned companies leveraging education, networks, and technology. Before joining StartUp FIU, she directed the Export Consumer Products Division for L’Oréal Caribe. As a Director, she focused on business planning, sales & operations, brand development, and distribution. In February 2018, she received the General Manager Excellence Award for her achievements in emerging markets. Prior to L’Oreal, she spent over a decade in sales and operations for consumer goods manufacturers such as Kraft, Kellogg’s, and The Clorox Company. Barbara earned her master’s degree in Arts with a major in Labor Relations at Interamerican University in San Juan, PR.