StartUP FIU Content Strategist, Belenia “Bella” Collado, oversees brand identity, social media and content strategy. Bella earned her B.A. in Communications and Mass Media from the University of Central Florida. During her time at NBC Comcast Universal, she found her passion in working within the marketing and public relations field to build a marketing strategy for the company. Today, Bella brings her passion to StartUP FIU to work with the team in developing a marketing strategy for StartUP FIU and the programs within.