Barbara Cotto is the Program Director of Operations for StartUp FIU Local, an initiative to increase revenues and unlock opportunities by minority-owned companies leveraging education, networks, and technology. Before joining StartUp FIU, she directed the Export Consumer Products Division for L’Oréal Caribe. As a Director, she focused on business planning, sales & operations, brand development, and distribution. In February 2018, she received the General Manager Excellence Award for her achievements in emerging markets. Prior to L’Oreal, she spent over a decade in sales and operations for consumer goods manufacturers such as Kraft, Kellogg’s, and The Clorox Company. Barbara earned her master’s degree in Arts with a major in Labor Relations at Interamerican University in San Juan, PR.